Hurry! If you want to spice up your livingroom with some new art, now is the time. The 10th edition of the Affordable Art Fair is right now in Amsterdam and only available from today until Sunday November, 1.
I was lucky to attend the press preview yesterday evening and loved every step on the fair. It’s all about beautiful art and the good thing is, if you might fall in love with a stunning piece the maximum damage will be 6000 €. But could easily be 200 €.
Fashion photography from page to wall
One of my favorites this year is a stunning blow up fashion photo by Marc de Groot, a Dutch fashion photographer. Ever since I was a teenager I am fascinated by beautiful fashion shoots of international glossy magazines. The wallpaper in my room consisted of these images I used to tear out and past on my wall.
This piece of art shows coral flamingos on a white beach, size 100 x 125 cm for a price of 3.000 €. Magphoto Gallery (stand D1) offers the unique opportunity to own a photo seen in your favorite magazine in a high quality blow up.
It always starts with an idea
This idea of affordable art was from Will Ramsay who opened Will’s Art Warehouse in London in 1996 to bridge the increasing interest in contemporary art and the London gallery scene.
The gallery was able to offer works from £50 – £2,500 from relatively unknown artists. In October 1999 thefirst fair was a fact, together with a lot of other friendly galleries selling affordable art.
Over 10,000 visitors took advantage of the ease of buying, breadth of choice, affordable prices and user-friendly approach. Today the Affordable Art Fair has become something of a global phenomenon, and takes place in Amsterdam, Brussels, Milan, Singapore, Hamburg, Seoul, Stockholm and Hong Kong. Globally, over 1.6 million people have visited an Affordable Art Fair, buying over €295 million worth of art.
You don’t have to be a Rockefeller to collect art” – Herb and Dorothy Vogel
Now that’s a quote to my heart! Have an affordable arty weekend. _AW
More info: Affordable Art Fair 2015