Jotex launches its new Holiday collection

The Scandinavian Jotex launches its new Holiday collection and offers unique interior designs for a stylish interior. With its three traditional trends – Merry Minimalism, Classics, and Christmas Glam – the brand makes it easy to add a stylish seasonal touch to the interior with its varied collections. With these trends, Jotex focuses on the cheerful events of the run-up to Christmas and invites all senses to experience the holidays.

The Holiday is a Journey collection encourages you to pay attention to and enjoy the moments leading up to the holiday season, rather than just the Christmas season itself. By portraying the journey to December 24, Jotex inspires you to give your personal interior style a seasonal touch using three different trends – Merry Minimalism, Holiday Classics, and Christmas Glam.

Photo: Kategoribilder – JUL 2021 Launch: 2021-44 CD/AD: Simon S Photographer: Mike Karlsson Lundgren Stylist: Caroline Sandström Model: Image name: ARXU Image content: Site Style tags #Vardagsrum Launch date: 2021-11-01 csid_1532

Jotex

“Given the cold and dark winters, this time of year for us at Jotex is a very special opportunity to embrace the cozy and festive rituals of preparing for the holidays. Although it is a season full of traditions, we like to see them evolve, so that everyone can prepare and celebrate in their own personal way. Because the house is such a big part of this season, we want to encourage our customers to take the time to discover their own, unique style and at the same time get the best making time in the run-up to the holiday season,” said Simon Schlüter, creative director at Jotex

Photo: TS – Jul 2021 – Japandi Launch: 2021-44 CD/AD: Simon S Photographer: Mike Karlsson Lundgren Stylist: Caroline Sandström Model: Ludvig och Alexander Image name: ARUQ Image content: 1640329-02 LIDEN kuddfodral 50x50cm Linnebeige 1650990-01 TRAFFORD soffa 3-sits Naturvit 1647910-01 ANEMONE dekorationshänge 3-pack Brun 1603908-01 KAI låga glas 4-pack Glas 1650703-01 LYRIC OVAL ljusstake Matt Svart 1593564-02 LEWISTON soffbord ø 90 cm Mörkt Trä 1584671-01 HAYDEN ullmatta Vit 1599682-02 NARVIK kuddfodral 60×60 cm Beige Site Style tags #Vardagsrum Launch date: 2021-11-01 csid_1531

Holiday Classics

Whether you sit on the couch with a cup of mulled wine or plan more festive activities, the cozy and relaxed atmosphere of Holiday Classics will get you completely in the Christmas mood. The collection is based on organic shapes and includes soft lighting, graceful paper poinsettias, and comfortable textiles, such as the Hella plaid, Coconino footrest, and pillowcases in soft shades.

Photo: TS – Jul 2021 – Comfy chrismas Launch: 2021-44 CD/AD: Simon S Photographer: Mike Karlsson Lundgren Stylist: Caroline Sandstršm Model: Leonard och Yang Image name: ARTR Image content: 1608987-01 SLIMLINE julgransbelysning LED Vit 1599621-02 RICHMOND fŒtšlj Beige/Vit 1543674-03 CHANDOL ullmatta Vit 1035649-14 SAMMIE kuddfodral 50×50 cm Mšrk Vinršd 1647866-03 FLORA dekorationshŠnge 3-pack Mšrkršd 1650946-01 CONES hŠngande dekoration 12-pack Silver/Guld 1650945-01 SEASON PIECES hŠngade juldekoration 12-pack Multi Site Style tags #Vardagsrum Launch date: 2021-11-01 csid_1529

Merry Minimalism

Merry minimalism’s sleek selection is inspired by Scandinavian and Japanese minimalism. Perfect for the style purist looking for a warm and welcoming atmosphere, the solid Palanzo table and Toba chairs add a natural element of wood and are combined with linen tablecloths, glassware, and the rustic Livy tableware series.

Photo: TS – Jul 2021 – Japandi Launch: 2021-44 CD/AD: Simon S Photographer: Mike Karlsson Lundgren Stylist: Caroline Sandström Model: Ludvig och Alexander Image name: ARUU Image content: 1645165-01 FROSTIES dekorationsfigur 2-pack Mörkbrun/Ljusbrun 1645164-01 DUVED dekoration Brun 1645163-01 WOODY ljustake 2-pack Ljusbrun/Mörkbrun Site Style tags #Vardagsrum Launch date: 2021-11-01 csid_1531

Christmas Glam Collection

Last, but certainly not least, the extravagant Christmas Glam collection takes holiday decoration to a new level with gold, sheepskin furnishings, and kitschy details. With the Christmas tree decorations in the form of balloons, avocados, hot dogs, and penguins, the modern and playful touch of this trend will undoubtedly lead to a merrier Christmas.

Photo: TS – Jul 2021 – Extravagant Launch: 2021-44 CD/AD: Simon S Photographer: Mike Karlsson Lundgren Stylist: Caroline Sandström Model: Dirce Image name: ARVL Image content: 1622192-01 RIBSTON luggmatta 200×300 cm Rosa 1608200-01 MOLTON soffa 3-sits Naturvit 1644994-01 ARVID dekorationsfigur Multi 1543602-03 PAWS fat/kruka Mässing 1639542-01 CADENCE vas – höjd 19 cm Guld 1640291-02 LILAH ljusstake Mattsvart 1640309-01 EMILIO vas Guld 1640318-01 AMMI vas – höjd 24 cm Guld 1593575-01 LAKELAND soffbord 102×102 cm Glas/Mässing 1635648-01 WITTEN sidobord ø 45 cm Guld 1516416-04 SAMITA kuddfodral 45×45 cm Beige 1610837-04 GRACIE kuddfodral 2-pack 50×50 cm Greige 1564947-10 CYRA kuddfodral 50×50 cm Gröngrå 1648090-01 SLING MINI ljusslinga LED 15 meter Multi 1647870-01 BLING dekorationshänge 3-pack Svart/Silver/Tenn/Glitter 1650947-01 FRUITS dekorationshängen 12-pack Multi 1650950-01 FAST FOOD dekorationshängen 8-pack Multi 1650943-01 PARTY PIECES dekorationshängen 12-pack Multi 1650944-01 TRAVELLER dekorationshängen 12-pack Multi 1644872-01 PASTILLES hängande dekoration 4-pack Grön/Blå/Rosa/Ljusrosa Site Style tags #Vardagsrum Launch date: 2021-11-01 csid_1530

About Jotex

Jotex has been active in the Swedish interior since 1963. Now the company is an e-commerce market leader in high-quality, modern interior design. Jotex believes that renewing your interior should be as easy as filling your wardrobe with the latest trends. With a wide range of unique products, Jotex inspires customers to follow their own tastes and make their house a home.

Photo: TS – Jul 2021 – Comfy chrismas Launch: 2021-44 CD/AD: Simon S Photographer: Mike Karlsson Lundgren Stylist: Caroline Sandström Model: Leonard och Yang Image name: ARUC Image content: 1542670-02 Ljusstake Arrow Vit 1615844-01 LEILA multifunktionsgardin 2-pack Brun 1608987-01 SLIMLINE julgransbelysning LED Vit 1650361-01 ARIES julstjärna ø 68 cm Vit Site Style tags #Vardagsrum Launch date: 2021-11-01 csid_1529

Jotex is a progressive company that puts making production more sustainable high on the agenda. The objective for the end of 2020 was that Jotex would produce 100% of its cotton products sustainably.

For more inspiration visit the site of JOTEX.